Chandigarh, Oct 28 The Amazon Great Indian Festival 2026 witnessed strong shopping activity across Punjab, with customers opting for both premium upgrades and value-led purchases in electronics, fashion, beauty, home and kitchen products and everyday essentials, the company said on Wednesday.
According to Amazon, laptops recorded 13-fold growth in Punjab over a regular business day, while tablets and speakers registered nine-fold growth.
Large appliances, including refrigerators, washing machines and air conditioners, witnessed 11-fold growth in Ludhiana, eight-fold in Chandigarh and seven-fold in Amritsar.
Home entertainment products also recorded 13-fold growth across Punjab, while headphones and cameras registered three-fold and two-fold rise, respectively.
Festive fashion and lifestyle products witnessed increased demand, with running shoes recording five-fold growth in Ludhiana and Chandigarh and four-fold in Amritsar.
Women’s salwar suits saw four-fold growth in Amritsar, while sarees registered six-fold growth in Chandigarh.
Analogue watches recorded five-fold growth in Ludhiana and Chandigarh.
Beauty products, including face care, body care and scalp treatments, also witnessed increased demand across the state.
The festive shopping trend reflected growing demand for health, hygiene and household essentials, with sports nutrition products recording two-fold growth in Chandigarh.
Household cleaning tools witnessed nine-fold growth in Ludhiana and Amritsar, and personal hygiene products registered four-fold growth in Ludhiana.
Value shopping also gained traction, with Amazon Bazaar recording five-fold growth in Amritsar and Ludhiana and a three-fold surge in Chandigarh.
Business purchases on Amazon Business registered 12-fold growth in Amritsar and seven-fold in Ludhiana, with IT devices, printers, televisions and appliances emerging as key categories.
Amazon Now, offering delivery of festive essentials in minutes, is available in 12 cities across Punjab, including Amritsar, Chandigarh, Jalandhar, Ludhiana and Patiala.
The company said more than 52,000 sellers across Punjab were participating in the festive sale.
Prime members can avail an additional five per cent discount across the selection, along with Rs 250 cashback on lakhs of products, it added.
Customers are also using AI-powered shopping tools, including Rufus, Amazon Lens and AI-generated review highlights, to compare products and make informed purchase decisions.
The Amazon Great Indian Festival continues through the festive season, the company said.
(PTI News)
