Mumbai, Nov 11 AU Small Finance Bank on Wednesday announced it has secured naming rights for the Bandra Colony metro station on the Aqua line of the network.
The station located in close proximity to the bank’s upcoming head office will now be called ‘AU Bank Bandra Colony’, and joins a growing number of stations across the city’s expanding metro networks bearing a corporate identity as a prefix.
The bank said the association, secured through Times Innovative Media, gives it visibility across station naming assets and multiple commuter touchpoints.
As per the statement, the entity, which is set to turn itself into a universal bank soon, has 54 touchpoints in the financial capital.
“Mumbai holds an important place in AU SFB’s expansion plans, given its position as a major financial hub and home to leading banks, corporates, financial institutions and regulators. The market offers opportunities to deepen engagement with businesses, professionals and entrepreneurs,” the statement said.
The station’s entry and exit naming signage, digital station-name displays, route maps and roundels, ticketing areas, AFC gates, escalators, concourses, platform screen doors and advertising units will don the bank’s branding as part of the deal.
As per the Mumbai Metro Rail Corporation, the Aqua line witnessed 7 crore passenger journeys in its first year of operations, the bank said.
(PTI News)
